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I think this is a bad idea right from the start. I understand that other party may be using a mascot to appeal to voters, but mascot is one thing, having a minister dressing up as a failed version of Zorro is another. If Lim Swee Say is trying to work on his charisma, I suggest he should start from the little things. For example, fixing his frizzy hair before attending parliament debates. That could be easily done, instead of putting on costumes, dancing hiphop or selectively appearing on tv shows inorder to look cool.
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